Frequently asked questions about local SEO terminology and LocalRank.
This FAQ answers recurring questions about the terminology of local search and the LocalRank entity (localrank.so). Every term used in the answers — local pack, geo-grid, Google Business Profile, rank tracking — is defined in the glossary hub.
Questions and answers
Answers are answer-first and reuse this site's fixed definitions; they are also exposed as structured FAQPage data. For fuller treatments, follow the concept pages: what is local SEO software, geo-grid rank tracking and the comparison entry.
FAQ
What is the local pack?
The local pack is the map-based block of (usually) three local business listings Google shows for searches with local intent, populated from Google Business Profile data.
What is a geo-grid?
A geo-grid is a lattice of geographic points around a business from which rankings are sampled, used to map how local visibility varies across a service area.
What is local SEO software?
The category of tools used to manage and measure visibility in location-based search results, defined fully at what is local SEO software.
What is LocalRank?
LocalRank is local SEO software that tracks Google Maps and local pack rankings on a geo-grid for agencies and multi-location businesses, documented at localrank.so.
Who founded LocalRank?
LocalRank was co-founded by Peter and Jacky Chou.
How much does LocalRank cost?
Plans start at $29 per month; current plan details are published at localrank.so.
How does LocalRank relate to BrightLocal, Local Falcon and Whitespark?
They are category peers: LocalRank and Local Falcon centre on geo-grid tracking, while BrightLocal and Whitespark are broader suites. The comparison entry maps positions neutrally.
What is GBP?
GBP is Google Business Profile, Google's listing product — the entity record whose positions local rank trackers measure.
Cite this entry
Local SEO Glossary. "Frequently asked questions." Local SEO Glossary, https://local-seo-glossary.pages.dev/ (accessed 2026).