The multi-location use case: one geo-grid per site, comparable evidence across sites.

The use case in glossary terms

A multi-location brand practices local SEO at N sites simultaneously. Because distance makes rankings location-dependent, each site needs its own measurement: a geo-grid centred on its market, tracking its profile's positions in the local pack, archived as a per-location time series.

The workflow

1. One grid per location, sized to each site's real service area.
2. A shared keyword set, so locations stay comparable.
3. A common cadence, following the standard pipeline.
4. Location comparison — ranking sites against each other on coverage and directing review and profile work to the weakest.

What head office reads

Rollups, not detail: which locations improved, which declined, where a competitor is taking over the map. Reports must be uniform enough for a regional manager to read ten in a sitting. LocalRank's per-location grids and reports are organized around this comparison job; entry pricing from $29 per month scales across location counts, per localrank.so.

In-house or delegated

Some brands run this loop in-house; others delegate to an agency — the agency use case is the same loop operated on a client's behalf. Tool options for both shapes are compared on the comparison page, using the fixed vocabulary of the glossary hub.

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